Holiday Tips for Retailers – Returns, Refunds and Exchanges Pt. 2. By Mrs. Dorothy Barron
Last week, tips were offered to Retailers to enable them to consider utilizing business products and employees to their best advantage in Holiday Tips for Retailers PT.1. The holiday has come and departed and now you face returns, refunds and exchanges of merchandise.
Hopefully, store merchandise is now better coded in an effort to make returns an easier process. On today in Holiday Tips for Retailers Pt. 2 - Returns, Refunds and Exchanges, eight (8) strategies are being offered for your consideration during holiday return of merchandise by customers.
- Have after Christmas sales merchandise items marked down and visible; the closer to the return departments or cashiers’ counters, the better. Many will be spending some if not all of their refund monies.
- Have your best and most knowledgeable customer service representatives or sales associates on the job.
- A pleasant return of merchandise experience can determine whether the customer will exchange merchandise and/ or make additional purchases in the store.
- Long waits are not good; they reduce the time people will want to remain or spend monies in your store once refunds are received.
- If there is not an effective, efficient and speedy automated process for the return of untagged merchandise, have runners on hand to track merchandise, look up prices and assist customers. Be just as accommodating after the holiday as before!
- Most have incorporated this strategy, but I will repeat it, again. Separate those returning merchandise with receipts from those who do not- the worst practice is to keep customers with receipts in line and waiting behind those who do not have receipts.
- Sales Associates, “copping an attitude” or becoming frustrated because you cannot locate comparable merchandise for codes and/or price the merchandise is not conducive. You should know your merchandise and prices. If you do not and the merchandise belongs to the company, the company would be wise to accept the return at a fair exchange or refund rate until it provides a better system for these type returns.
- Finally, should customers return merchandise, desire exchanges and the merchandise cannot be found within your store, offer and attempt to locate it at one of your other stores. I would like to think that stores now have a more updated merchandising process for determining product or merchandise availability at all locations. In many instances and from customers’ standpoint, such actions place you and your store a cut above other retail merchants. It sends a message to the customer(s) that he/she is valued.
In conclusion; I have found that most customers simply wanted to be treated fairly. Consider – how would you wish to be treated if you were the customer?
Happy New Year!
From me, to you
Mrs. Dorothy Barron, Author
Note: During Mrs. D. Barron employment in the Retail Clothing Industry – she was instrumental in assisting customers and making money for the company; a special customer management position for Mrs. D. Barron was created by the company.
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